How an Ingestible Beauty Brand Turned $1.08M Into $3.4M With an Integrated Campaign
- JMarie
- Jul 13
- 2 min read
THE RESULTS
$3.4M DTC Sales Generated 316% Return on Ad Spend (ROAS) 3x Sales Growth $1.08M Total Ad Investment
THE CHALLENGE In a category where bigger budgets and aggressive ad spend are the norm, this ingestible beauty brand was operating in a high-pressure environment where execution gaps showed up fast.
They were up against competitors with significantly larger ad budgets and more room to brute-force awareness. At the same time, sales were declining during what should have been peak season, creating urgency around both performance and planning. Digital platform ad rejections further limited audience reach, making it harder to scale efficiently through paid channels alone.
WHY IT MATTERS
Single-channel strategies break down fast in competitive categories.
Creative testing at scale is what actually moves ROAS, not guesswork.
New channels only work when paired with the right creative and offer.
An integrated marketing strategy turns disconnected tactics into one growth engine.
THE SYSTEM: SIGNAL & STORY INTEGRATED CAMPAIGN BUILD Signal & Story Collective approached this work as a unified growth system, not a patchwork of campaigns. The goal was to create an integrated marketing strategy that could improve current performance while opening new paths to scale.
1. Growth Strategy We developed an integrated acquisition strategy that aligned marketing investments around customer intent, business objectives, and measurable growth outcomes. This meant stepping back from isolated channel decisions and building a clear DTC marketing strategy across the full funnel.
2. Continuous Optimization We built an ongoing testing and learning framework to improve messaging, creative, audience targeting, and campaign performance through data-driven decision making. This level of continuous optimization strengthened marketing campaign management and gave the team a repeatable way to improve ROAS over time.
3. Market & Channel Expansion We identified and activated new customer acquisition opportunities, expanding into untapped audiences and emerging channels to increase reach while maintaining performance. Our approach to multi-channel campaign management kept expansion connected to performance, not separated from it.
4. Focused Marketing Investment We used performance insights to guide investment decisions, scaling marketing resources where measurable business impact justified increased spend. This allowed the brand to scale with control-fast-moving, not chaotic.
ONE INTEGRATED GROWTH SYSTEM Rather than treating marketing as a collection of disconnected tactics, Signal & Story Collective designed a unified growth strategy that aligned customer acquisition, optimization, and expansion into a single performance engine.
For senior marketing leaders navigating high-visibility moments, that kind of structure matters. It gives teams more control, cleaner decision-making, and a stronger foundation for scale. It is what an integrated marketing agency should deliver when the stakes are high and the expectation is results.
READY TO BUILD AN INTEGRATED CAMPAIGN?
Book a free 30-minute discovery call and see how an integrated marketing strategy could work for your ecommerce business.
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