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The Signal: Field Notes for Modern Marketers
Most marketing content is noise. This is The Signal. A collection of field notes, playbooks, and strategic observations from the front lines of integrated execution.
The Weekly Signal | Why The Marketing Performance Review is Broken
Most marketing performance reviews explain what happened but don't help leadership decide what to do next. Here's how to turn your QBR into a forward operating signal.
5 hours ago
The Weekly Signal | The Annual Planning Blindspot: Moving Beyond Ownership Hot Potato in Your Strategy
Discover why enterprise marketing annual plans get trapped in silos and how building cross-functional tiger teams and integrated GTM strategies drives real business growth.
Aug 4
The Enterprise Marketing Planning Playbook | 2027 Edition: How High-Performing Teams Prepare for the Year Ahead
Planning season is back. In boardrooms across enterprise organizations, leaders are staring down familiar rituals. Spreadsheets are multiplying. Budget templates are being circulated. Leadership teams are debating whether to double down on last year's channels or chase the next big shiny object. While trend reports offer a look at the horizon, the real challenge for marketing leaders is often closer to home: how to translate those trends into a disciplined, executable plan th
Jul 28
Recent Posts
The Trend Report
Signal & Story Quarterly Trend Report: Enterprise GTM strategy and macro-marketing trends
The Weekly Signal | Back to Brand: Why Fall is for Priming
Why Fall is the critical season for brand priming, not just performance marketing. Learn how to avoid the "force-feeding" trap and build first-party audiences before the Q4 media frenzy.
JMarie
Jul 215 min read
Trend Report | The Structural Reset: The Rise of the Marketing Generalist
Marketing is shifting from siloed specialists to strategic operators. Discover how to bridge the execution gap with an integrated marketing strategy.
Penny
May 274 min read
Trend Report | Why AI-Native Marketing Program Design Will Change the Way You Lead Your Team
The role of a marketing leader has always been defined by the tension between strategy and execution. You spend your mornings at thirty thousand feet, mapping out board-level priorities, and your afternoons in the trenches, unblocking tasks and chasing status updates. But a fundamental shift is occurring. We are moving past the era of "AI as a tool" and into the era of AI-native marketing program design. This is not about finding a faster way to write a blog post or a clever
Penny
May 216 min read
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