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The Signal: Field Notes for Modern Marketers
Most marketing content is noise. This is The Signal. A collection of field notes, playbooks, and strategic observations from the front lines of integrated execution.
How a Leading Financial Education Platform Built a Sponsorship Engine for 300% Growth
See how a financial education platform streamlined its sponsorship model into a repeatable growth system built for stronger packaging, renewals, and scale.
Aug 25
The Proven Integrated Marketing Framework: How High-Growth Brands Align Strategy and Execution Under Pressure
Most marketing organizations don't have a strategy-execution gap; they have an integration gap. See how Signal and Story's framework helps high-growth brands align strategy and execution under pressure.
Aug 20
The Weekly Signal | Why The Marketing Performance Review is Broken
Most marketing performance reviews explain what happened but don't help leadership decide what to do next. Here's how to turn your QBR into a forward operating signal.
Aug 12
Recent Posts
The Playbook
The Playbook: Tactical guides for omni-channel marketing campaigns and integrated marketing solutions.
How a Leading Financial Education Platform Built a Sponsorship Engine for 300% Growth
See how a financial education platform streamlined its sponsorship model into a repeatable growth system built for stronger packaging, renewals, and scale.
JMarie
Aug 252 min read
The Enterprise Marketing Planning Playbook | 2027 Edition: How High-Performing Teams Prepare for the Year Ahead
Planning season is back. In boardrooms across enterprise organizations, leaders are staring down familiar rituals. Spreadsheets are multiplying. Budget templates are being circulated. Leadership teams are debating whether to double down on last year's channels or chase the next big shiny object. While trend reports offer a look at the horizon, the real challenge for marketing leaders is often closer to home: how to translate those trends into a disciplined, executable plan th
JMarie
Jul 285 min read
How an Ingestible Beauty Brand Turned $1.08M Into $3.4M With an Integrated Campaign
THE RESULTS $3.4M DTC Sales Generated 316% Return on Ad Spend (ROAS) 3x Sales Growth $1.08M Total Ad Investment THE CHALLENGE In a category where bigger budgets and aggressive ad spend are the norm, this ingestible beauty brand was operating in a high-pressure environment where execution gaps showed up fast. They were up against competitors with significantly larger ad budgets and more room to brute-force awareness. At the same time, sales were declining during what should h
JMarie
Jul 132 min read
The Playbook | 10 Reasons Your Integrated Marketing Strategy Isn’t Working (and how to fix it)
Most integrated marketing strategies fail in the execution gap. Discover 10 field notes on bridging the space between a solid plan and real-world results.
Penny
May 154 min read
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